Your homepage is probably making the same promises as your three closest competitors. The Teardown puts you side by side, quotes them next to you and tells you what to kill first. It won't be polite.
Run in minutes by our AI agent, or add a senior strategist to challenge the findings with you. From $1,500.
Your homepage lined up against your three closest competitors, their words next to yours. Every line where you say the same thing, flagged.
The provable difference you're too careful to say, the evidence behind it and the proof you still need to collect before you use it.
The copy and offers that dilute your message, and exactly why each one has to go.
Three priorities and a week-by-week 90-day plan, specific enough to hand to whoever does the work.
The report on its own, the report plus a strategist debrief, or a working session with your leadership team. Fixed prices. No scoping call.
Your website, three competitor websites, who you sell to and what you want to win. About five minutes.
A private results page and a PDF to keep, followed by the strategist session included in your option.
$1,500
The full report, in minutes. AI only, no strategist review.
$2,500
The report, reviewed and challenged by a senior strategist, then a 45-minute debrief.
$4,500
For the leadership team that has to agree on what comes next.
Your full Teardown fee is credited toward a Provocation Sprint if you sign a Sprint agreement within 30 days of receiving your Teardown.
If we can't deliver your Teardown, for example because your website can't be read, you get a full refund. If the report gets a fact wrong, tell us within 14 days and we'll correct it at no charge. Once a Teardown is delivered, the fee isn't refundable. Full terms.
The Teardown is run by an AI agent built on the Creative Juice method, shaped by more than 35 years of brand and campaign work inside professional services and B2B firms. It reads the pages you name, lines up the claims, scores all four firms on the same rubric and commits to a direction most consultants are too careful to give.
Every competitor quote in the sameness test is checked against the live page, and anything it can't prove is cut. It's guarded against tricks hidden in websites, and reports that fail our checks are held for a strategist before they reach you.
Treat its claim as a hypothesis to test against your records and your clients. That's what the Debrief is for, and it's where the Sprint begins: what the Teardown breaks, the Sprint builds.
Engineering, accounting, security, construction and technology services firms. The work is strong, the market is crowded and the marketing says "quality, integrity, service" like everyone else's.
If you want to be told your marketing is fine, this isn't for you.
Pick your level, read the sample if you need to, and find out where you blend in.