Build the brand they can't copy.
Positioning, a brand story, messaging, a campaign concept and a launch plan. Built with your leadership team in three to four weeks, so you go to market with something worth saying and the nerve to say it.
Four weeks. One claim. No hiding.
- 01
The interrogation
Short interviews with your leaders, a few clients and, if you have the nerve, a deal you lost. We find out what people actually believe about you.
- 02
The claim
One positioning statement your competitors can't copy, because it's built on something only you can prove.
- 03
The words
A messaging guide your team can use tomorrow: the headline, the proof points and the phrases to kill.
- 04
The campaign idea
One idea big enough to carry the claim into the market, with headlines and first creative concepts.
- 05
The launch plan
Where to hit first, what to say, which channels to use and which competitor to take ground from. So the new brand shows up swinging, not whispering.
Ready to use. Not a binder.
- A positioning statement and the proof behind it
- A messaging guide for your website, pitches and proposals
- One campaign concept with headlines and first creative directions
- A launch plan with targets, channels and timing
- A recorded walkthrough for anyone who missed the room
The Sprint delivers strategy, messaging, concepts and a plan. Final production, website changes, media buying and campaign management can be quoted separately.
Not sure you need a Sprint? Start with a Teardown. What the Teardown breaks, the Sprint builds, and the Teardown fee is credited if you sign a Sprint within 30 days.
Start a Sprint.
Tell us who you're losing to and what you want to win. We'll tell you straight if a Sprint will fix it.